Digital Promo Panels
I teamed up with Chick-fil-A’s internal agency and Stateline Films to create high-impact live-action promo panels for in-store and drive-thru marketing. Months of research and audience testing shaped the motion and timing for maximum engagement.
I started with rough storyboards to map out movement and flow, then built 3D animatics to lock in shot lists and guide production. On set, I ensured every critical shot was captured and capable of being used across all panel sizes. Post-production? A deep dive into refining, color grading, compositing, and integrating titles, calories, and pricing—delivering a polished, attention-grabbing final product.
Animatics
Early animatics were simple—grayscale with no titles. Over time, they evolved to include titles, seasonal bugs, and color. The final iterations pushed even further, featuring full backgrounds and textured 3D models for a more polished, dynamic look.
Dine-In Full Panels
Dine-In full panels—designed to span an entire digital monitor; typically placed at the center of the menu board.
Chick-fil-A Nuggets Meal
Lemon Kale Caesar
Spicy Chicken Biscuit
Dine-In Half Panels
Dine-In half panel boards were paired with a static menu and positioned at either end of the menu board.
Honey Pepper Pimento Chicken Sandwich
Enjoy-Mint Carousel
Drive-Thru Full Panels
Drive-Thru full panels, as the name suggests, are displayed in the drive-thru. Positioned after their in-person order point, they serve purely as marketing tools to reinforce promotions and brand messaging. Half-panel drive-thru displays were also created, paired with a static menu, and positioned on the lower half of the screen.
Honey Pepper Pimento Chicken Sandwich
Chick-fil-A Nuggets