On-Dispenser Promos
ICEE wanted to upgrade their static promo panels on dispenser machines in cinemas and retail locations nationwide—adding motion while staying true to their brand. Instead of live-action video, they opted for a bold, flat-motion graphics approach with a touch of depth for their iconic ICEE cups.
The first step? Creating a detailed 3D model—complete with a straw, dome lid, condensation, ice chunks, and the signature ICEE dollop. I then rendered the cups in all their vibrant flavors, making them the centerpiece of a series of dynamic 15-25 second promo videos.
3D ICEE Cups
The original 3D cup renderings were first created exclusively for the promo videos. Over time, ICEE expanded their use—featuring them on static freestanding dispensers, the ICEE.com website, and most recently, on packaging for ICEE Cereal. This collaboration with Kellogg’s combines their best-selling Cherry and Blue Raspberry flavors into a cool, refreshing cereal experience.
Break-Thru
The Break-Thru video was the boldest of the series, featuring the most extensive 3D animation. It played in theaters and retail locations beyond the quick-serve space, making a high-impact impression across multiple touchpoints.
Quick-Serve
As the name suggests, this video was designed for quick-serve and fast-casual locations.
Cinema Popcorn
This popcorn-themed version was featured in AMC Theaters nationwide.
Cinema Refreshments
This video showcased a variety of cinema snacks and was featured in AMC Theaters nationwide.